Buy Live it Up Super Greens if you want a daily greens habit at $39.99 a month on subscription, about $1.33 a serving, and you are willing to read its 2026 Salmonella recall in full first. Buy AG1 if you get drug tested in sport, or if certification by a named independent body is worth roughly $59 a month more to you.
Disclosure: routines.club may earn a commission on both product links here, which never changes what we write or the price you pay. This is general information, not medical advice, so talk to a healthcare professional first.
| AG1 | Live it Up Super Greens | |
|---|---|---|
| Price | About $99 a month, roughly $3.30 a serving | $59.99 one time, $39.99 subscription, 30 servings, about $1.33 a serving |
| Serving size | 12 gram scoop | 8.3 gram scoop, 7.3 grams of it the greens blend |
| What is in it | 75 vitamins, minerals and whole-food ingredients | 16 organic superfoods, 500 mg probiotic blend (5 billion CFU, four strains), 74 mg enzyme complex |
| Published nutrient amounts | None we have verified, so we print none | Full panel published, batch tested 15 June 2026: vitamin K1 138% DV, iodine 140% DV, calcium 3% DV |
| Independent certification | NSF Certified for Sport | Independent lab checks every ingredient for heavy metals, bacteria, yeast and mould. No certifier named, no NSF claimed |
| Human research | The company has funded human trials on its finished formula | Single-group trial of 35 participants by CitrusLabs, on a previous formulation |
| Taste and sweetener | Natural pineapple and vanilla, no artificial sweeteners | Original and Wild Berry, monk fruit extract. No stevia, no added sugar, no caffeine |
| Recall history | None found in our sources | All Super Greens powders recalled 15 January 2026 over Salmonella. Back on sale 30 July 2026 |
What the price gap actually is
AG1 runs about $99 a month, roughly $3.30 a serving. Live it Up lists Super Greens at $59.99 a tub, or $39.99 on subscription, about $1.33 a serving. That is $59.01 a month, $708.12 a year. Live it Up costs about 40 percent of AG1, nearer two fifths than the third you will see quoted elsewhere. Everything below asks whether that $708 buys something real.
What is in each scoop
AG1 puts 75 vitamins, minerals and whole-food ingredients into a 12 gram scoop. That is what we have checked, so it is what we print. Be sceptical of any comparison quoting AG1 nutrient amounts without sourcing them.
Live it Up is easier to audit, because it publishes the panel. The 8.3 gram scoop holds a 7.3 gram blend of 16 organic superfoods, among them wheat grass, chlorella, spirulina, kale, kelp and dandelion root, plus a 500 mg probiotic blend at 5 billion CFU and a 74 mg enzyme complex.
One correction to a claim repeated across this category, including in an earlier draft of this page: Live it Up does publish per nutrient amounts. Its ingredients page carries a Supplement Facts panel with percent Daily Values for vitamins A and K, three B vitamins and a dozen minerals, from a batch tested 15 June 2026. What it does not add is isolated vitamins, which is why coverage is lumpy: vitamin K1 at 138% DV and iodine at 140% DV sit next to calcium at 3% and zinc at 2%, and the B6 and B12 rows carry no amount.
So it is not a multivitamin substitute, but the reason is uneven coverage rather than secrecy. None of this is medical advice, but if you take warfarin or have a thyroid condition, that vitamin K and iodine are worth raising with your doctor. For a fair comparison, add a multivitamin you would actually take and set the total against AG1's monthly cost.
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AG1 is NSF Certified for Sport: a named independent body checks batches against the label and screens for banned substances. Live it Up says an independent lab checks every ingredient for heavy metals, bacteria, yeast and mould. Real, but no certifier is named and neither NSF nor Informed Sport is claimed.
Then the outbreak, where detail matters more than summary. On 15 January 2026, Superfoods, Inc., trading as Live it Up, recalled all Live it Up Super Greens powders: both flavours, every pouch lot beginning with the letter A and all stick packs, with expiration dates from 08/2026 to 01/2028.
The CDC's final update, dated 22 July 2026, reports 131 people infected across 38 states, 36 hospitalised of the 121 with information available, and no deaths, with illnesses starting between 22 August 2025 and 14 June 2026. Of 84 people interviewed, 74 had eaten a moringa leaf powder product, 63 of them Live it Up Super Greens only. The CDC adds that the FDA's traceback found a manufacturer shared between Super Greens and Why Not Natural Pure Organic Moringa Green Superfood capsules.
Live it Up's own recall page tells a softer version. It calls the recall "select lots", blames moringa "from multiple companies", and says the FDA closed the investigation on 17 March 2026 and the recall is "fully closed". March 17 was real, but it was not the end: the CDC reopened the investigation because more illnesses linked to the outbreak strain kept appearing, and cases ran to mid June. That page was updated on 30 July 2026 and still carries the March date. Read the sources yourself, the FDA recall notice and the CDC outbreak page.
Super Greens returned on 30 July 2026 with a formula the brand calls refined, without saying what changed. The published list now contains no moringa, which is a fact about the label, not a claim about a removal.
How you weigh that is personal. A contaminated ingredient from a shared manufacturer can reach any brand that does not own its supply chain. Equally, a company whose testing missed it until 131 people were sick has something to prove now.
Taste and daily use
AG1 is a natural pineapple and vanilla flavour with no artificial sweeteners. Live it Up sells Original and Wild Berry, sweetened with monk fruit extract, with no stevia, no added sugar and no caffeine. If stevia ruined greens powders for you before, notice that. Live it Up has live probiotics, so keep it out of hot drinks.
Which one is right for you
Buy Live it Up Super Greens if you want a greens habit at a price you will not resent in month eight, you are not drug tested, you take or will add a multivitamin, and the record above does not put you off.
Buy AG1 if you compete under drug testing rules, or if certification from a named body and funded human trials on the finished formula are what you want your money buying. Narrower conditions than AG1's marketing implies, but where they apply they decide it.
Buy neither if your real problem is that you do not eat vegetables. No scoop fixes that, and $99 a month buys a lot of spinach and broccoli. Powders are insurance, not a replacement for produce, and none of this is medical advice.
For the rest of the category, see our fuller AG1 vs competitors comparison.
FAQ
Which is better value, AG1 or Live it Up?
Live it Up, on cost per serving: about $1.33 against about $3.30, a gap of $59.01 a month or $708.12 a year. It narrows only if AG1 replaces supplements you were already buying.
How bad was the 2026 Live it Up Super Greens recall?
Serious. On 15 January 2026 Superfoods, Inc. recalled all Live it Up Super Greens powders, both flavours, over Salmonella. The CDC's final update reports 131 infected across 38 states, 36 hospitalised of the 121 with information available, no deaths, illnesses from 22 August 2025 to 14 June 2026.
Is Live it Up Super Greens safe to buy now?
The CDC closed the investigation on 22 July 2026, and Super Greens returned on 30 July 2026 with a formula the brand calls refined. The published list contains no moringa. The brand's recall page still gives 17 March 2026, a date the CDC superseded. If you are pregnant, immunocompromised or managing a condition, ask your doctor first.
Does Live it Up publish its vitamin and mineral amounts?
Yes, on its ingredients page, with percent Daily Values from a batch tested 15 June 2026. What it does not add is isolated vitamins, so coverage is uneven: vitamin K1 at 138% DV and iodine at 140% DV next to calcium at 3%. Treat it as a greens powder, not a multivitamin.
Can I take Live it Up if I get drug tested?
We would not. Live it Up names no certifier and claims neither NSF Certified for Sport nor Informed Sport. AG1 is NSF Certified for Sport, the certification that screens for banned substances.
Do either of them taste bad?
Neither is unpleasant by greens powder standards. AG1 is natural pineapple and vanilla, no artificial sweeteners. Live it Up is Original or Wild Berry, monk fruit sweetened, no stevia.
More AG1 comparisons
Frequently asked questions
Which is better value, AG1 or Live it Up?
Live it Up, on cost per serving: about $1.33 against about $3.30, a gap of $59.01 a month or $708.12 a year. It narrows only if AG1 replaces supplements you were already buying.
How bad was the 2026 Live it Up Super Greens recall?
Serious. On 15 January 2026 Superfoods, Inc. recalled all Live it Up Super Greens powders, both flavours, over Salmonella. The CDC's final update reports 131 infected across 38 states, 36 hospitalised of the 121 with information available, no deaths, illnesses from 22 August 2025 to 14 June 2026.
Is Live it Up Super Greens safe to buy now?
The CDC closed the investigation on 22 July 2026, and Super Greens returned on 30 July 2026 with a formula the brand calls refined. The published list contains no moringa. The brand's recall page still gives 17 March 2026, a date the CDC superseded. If you are pregnant, immunocompromised or managing a condition, ask your doctor first.
Does Live it Up publish its vitamin and mineral amounts?
Yes, on its ingredients page, with percent Daily Values from a batch tested 15 June 2026. What it does not add is isolated vitamins, so coverage is uneven: vitamin K1 at 138% DV and iodine at 140% DV next to calcium at 3%. Treat it as a greens powder, not a multivitamin.
Can I take Live it Up if I get drug tested?
We would not. Live it Up names no certifier and claims neither NSF Certified for Sport nor Informed Sport. AG1 is NSF Certified for Sport, the certification that screens for banned substances.
Do either of them taste bad?
Neither is unpleasant by greens powder standards. AG1 is natural pineapple and vanilla, no artificial sweeteners. Live it Up is Original or Wild Berry, monk fruit sweetened, no stevia.