AG1 vs Super Greens (2026): Which Should You Buy?

Short version: if you get drug tested for sport, or you want the widest ingredient list you can buy in a single scoop, buy AG1. If you want a clean daily green drink and price is the only thing that has stopped you, buy Live it Up Super Greens, which costs about 40 percent as much per serving.

One thing to clear up first. "Super Greens" is a generic product name and several brands use it. The one most people mean, and the one that shows up next to AG1 in search, is Live it Up Super Greens. That is the product compared below. Every figure about Live it Up here came off Live it Up's own pages. Where the brand does not publish something, we say so instead of guessing, and where we have not verified an AG1 number ourselves, we leave the cell empty.

AG1 vs Super Greens at a glance

The gaps in the AG1 column are deliberate. Those are numbers we have not checked against a page we fetched ourselves, and we would rather leave a hole than fill it with something plausible. An empty cell is not a mark against AG1. It just means we did not verify it.

What is actually in each scoop

AG1 puts 75 vitamins, minerals and whole food ingredients into a 12 gram scoop. That is a lot of names on a label for not very much powder, which is the standing criticism of the product and a fair one. Breadth is the pitch: one scoop, one list, nothing else to remember in the morning.

Live it Up goes the other way. Sixteen organic ingredients make up 7.3 g of the 8.3 g scoop: wheat grass, barley grass, chlorella, spirulina, oat grass, alfalfa leaf, barley leaf juice, nopal cactus stem, broccoli floret, parsley, spinach, kale, ginger, kelp, peppermint leaf and dandelion root. Inside that same 8.3 g sit a 500 mg probiotic blend at 5 billion CFU and a 74 mg digestive enzyme complex. A serving is 30 calories with 3 g of fibre and zero sugar.

Fewer ingredients is not automatically worse, and the maths is the honest way to see it: 7.3 g split sixteen ways leaves a lot more of each thing than 12 g split seventy five ways. What you give up is coverage. Live it Up's label lists vitamin A, vitamin K and thiamin among its nutrients, and the brand does not publish a headline vitamin and mineral count at all. If you are relying on your green drink to also be your multivitamin, that matters. If you already take a multi, it does not.

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Price, and what you actually get for it

This is the part that decides it for most people. Live it Up is $59.99 for a one time tub of 30 servings, or $39.99 a month on subscription, which the brand puts at about $1.33 a serving. Shipping is free either way and there is a 30 day money back guarantee.

AG1 is roughly $99 a month, or about $3.30 a serving. That is about two and a half times Live it Up's subscription cost per serving. Over a year the gap runs to several hundred dollars for two powders you drink in the same ten seconds every morning.

So the honest framing is this: AG1 is not competing with Live it Up on price and never has been. It is competing with the several bottles a supplement stack person would otherwise be buying, and it asks you to accept one long ingredient list as the stand in. Whether that trade works is something only your own cupboard can answer. Pull the labels of whatever you currently take, put them next to AG1's list, and see how much genuinely overlaps. If the overlap is real, the arithmetic holds up. If your alternative was nothing at all, or one cheap greens tub, AG1 is a large amount of money for a habit you may not keep past March.

Testing, certification and evidence

Here is where AG1 earns something Live it Up cannot currently match. AG1 is NSF Certified for Sport. That is the mark to look for if you are a tested athlete, in the military, or in any job with a testing policy. Live it Up does not publish an NSF Certified for Sport or Informed Sport certification anywhere on its site. That is not the same as saying the product is contaminated. It means the specific assurance is not on offer, and we are not going to imply otherwise.

What Live it Up does publish is per ingredient third party testing. The brand says an independent lab confirms every ingredient is pure and free of heavy metals, bacteria, yeast and mould before it goes in the bag, and that manufacturing is GMP certified, Non GMO, and done in the USA with globally sourced ingredients. For a general consumer that is a reasonable standard. We have not sourced AG1's testing programme beyond the NSF mark itself, so we are not writing anything into that row.

On evidence, both brands have something and neither has much. AG1's company has funded human trials on its finished formula. Live it Up cites a single group trial of 35 participants run by CitrusLabs, with 77 percent reporting improved digestion and 69 percent reporting less bloating by day 60. To Live it Up's credit, its own page states plainly that the study was run on a previous formulation and that the current formula has not been independently evaluated. Single group trials with no control arm and self reported outcomes are weak evidence. Treat both sets of results as marketing that happens to have numbers attached, and remember none of this is medical advice. If you are pregnant, on medication, or managing a condition, ask your doctor before adding either one, particularly given the vitamin K content in any greens powder if you are on a blood thinner.

Taste, mixing and sticking with it

AG1 is natural pineapple and vanilla with no artificial sweeteners. It is a divisive flavour. People either drink it happily for years or quietly stop after the first tub.

Live it Up comes in Original, which the brand describes as lightly minty, and Wild Berry, described as tart and fruity. It is sweetened with monk fruit extract, with no added sugar and no stevia, which is worth knowing if stevia is the aftertaste you cannot stand. It is also caffeine free, so it will not fight with your coffee.

The boring truth is that the powder you actually finish beats the powder with the better label. If flavour is what killed your previous attempts, having two options is a real advantage, and at $39.99 a month the cost of finding out is small.

How to decide in one minute

Buy AG1 if you are drug tested and need the NSF Certified for Sport mark, if you want the longest single ingredient list on offer here and would rather manage one tub than several, or if company funded human trials on the finished formula are the tiebreaker for you.

Buy Live it Up Super Greens if you want a straightforward organic greens powder at about $1.33 a serving, if you already take a multivitamin so AG1's breadth is redundant, if you want a choice of flavours, or if you want a 30 day guarantee while you find out whether the habit sticks.

For most readers who are not tested athletes and who already own a multivitamin, Live it Up is the better buy, and we would rather say that than pretend the expensive option always wins. AG1 makes sense for a narrower group than its marketing suggests, and that group knows who it is. If you want the wider field including the other AG1 rivals, our fuller AG1 comparison covers the rest of the category.

Neither powder replaces vegetables, and neither is medical advice. Routines may earn a commission if you buy through our links, at no extra cost to you. It does not change what we write.

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