Hailey Bieber is a supermodel, entrepreneur, and the founder of Rhode Skin, one of the fastest-growing beauty brands in the world. Her Hailey Bieber daily routine has become a cultural benchmark for a generation of women who follow her glass skin aesthetic, her workout habits, and the dewy, minimalist approach to beauty she built an entire company around.
This article covers Hailey's morning skincare routine, her diet and nutrition habits (including her documented strawberry glaze smoothie), her Pilates practice, and how she winds down at night. Everything here is drawn from her interviews, YouTube channel, and public appearances.
Hailey's approach is defined by consistency over extremism. She is not following a punishing diet or an hour-long supplement protocol. She focuses on a few well-chosen habits, executed daily, and the results speak for themselves.
Wake-Up
Hailey does not follow an extreme early-morning wake-up routine. She wakes up at a reasonable hour and begins her day with a focus on how her skin looks and feels.
"I'm not someone who wakes up at 5 AM. I like to ease into my morning. I don't think that works for me."
This reflects Hailey's broader philosophy: build a routine that fits your actual life rather than chasing someone else's optimization schedule. Her mornings are calm, intentional, and heavily focused on her skincare regimen.
Morning Skincare Routine
Hailey's skincare routine is the most documented part of her daily life. She built Rhode Skin around the exact principles she applies every morning: hydration, barrier support, and a dewy finish that requires no heavy makeup to achieve.
"Skin prep is everything for me. If my skin looks good, I don't need to do much else. It all starts with keeping that moisture barrier healthy."
The Rhode Skin Morning Protocol
Hailey cleanses with a gentle formula, avoiding anything that strips her skin barrier. She then applies the Rhode Skin Peptide Glazing Fluid as her core serum step, followed by the Rhode Skin Barrier Restore Cream to seal in moisture.
SPF is non-negotiable in Hailey's morning routine. She applies sunscreen daily, year-round, citing UV protection as one of the most important anti-aging steps available.
The Rhode Skin Peptide Lip Treatment goes on throughout the day. It is the product she is photographed with most often and the item that put Rhode on the map before its full launch.
Why Barrier Health Is Central to Hailey's Approach
Hailey speaks frequently about skin barrier health as the foundation of good skin, more important than any individual product. A compromised barrier causes sensitivity, redness, and the uneven texture that makes skin look dull.
Her Rhode Skin line is formulated specifically to repair and maintain the barrier rather than stripping it with harsh actives. This is a deliberate product philosophy that mirrors her own skincare experience and what she has found to work long-term.
Morning Nutrition and the Strawberry Glaze Smoothie
Hailey is not publicly following a restrictive diet. She eats balanced meals with an emphasis on protein, healthy carbohydrates, and foods she enjoys. Her most documented food habit is the strawberry glaze smoothie, which went viral after she shared it publicly.
"I have been making this smoothie for years. It tastes like a strawberry milkshake but it is actually really good for you."
The strawberry glaze smoothie typically includes strawberries, almond milk, vanilla protein powder, and a frozen banana for thickness and natural sweetness. It is designed to taste indulgent while delivering protein, fiber, and antioxidants.
Hailey also drinks plenty of water throughout the morning and credits hydration as a major factor in how her skin looks on any given day.
Pilates
Pilates is Hailey's primary workout. She trains at Pilates studios consistently and has credited it for how she maintains tone and strength without building significant muscle bulk.
"Pilates is the workout I always come back to. It's the thing that makes me feel the best in my body. It makes me strong in a way I like."
Reformer Pilates in particular targets the deep stabilizing muscles of the core, hips, and glutes. It improves posture, flexibility, and lean muscle definition, which aligns with the long, lean aesthetic Hailey is known for.
She also supplements her Pilates practice with walking and occasional weight training. Consistency matters more to her than any single workout modality.
Afternoon and Work Schedule
Hailey splits her professional time between modeling commitments, running Rhode Skin, and creative projects. Her afternoons are driven by brand work, meetings, and content creation.
"Building Rhode has been the most fulfilling thing I've ever done professionally. It is a business but it is also deeply personal to me."
She uses the Whoop 4.0 band to track her daily strain, recovery scores, and sleep quality. Monitoring these metrics helps her understand how her body is responding to her schedule and when she needs to pull back.
Evening Skincare Routine
Hailey's evening skincare routine is more intensive than her morning routine, incorporating actives and thicker moisturizers that work overnight. She sees nighttime as the primary repair window for her skin.
"At night I can be more active with my routine. I use things that might be too heavy for daytime and let my skin do its thing while I sleep."
Her evening protocol typically involves double cleansing, applying any targeted treatments or retinol depending on her skin's needs, and finishing with a rich barrier cream. She sleeps on a silk pillowcase to reduce friction and moisture loss overnight.
Sleep
Hailey prioritizes sleep and has spoken about it as one of the most visible contributors to her skin's appearance. She aims for 8 hours and keeps a consistent bedtime when her schedule allows.
"Sleep is not negotiable for me. I can see the difference in my skin when I haven't slept well. Everything looks dull and tired."
Quality sleep supports collagen synthesis, skin hydration, and cellular repair. All three are directly relevant to the glass skin aesthetic that Hailey's brand is built around.
The System
Hailey Bieber's routine is a masterclass in focused simplicity. She does not do everything. She does a few things exceptionally well and repeats them every single day.
Her approach to beauty is authentic in the truest sense: she built a skincare brand around the products she actually wanted to use and could not find. Her workout, nutrition, and sleep habits support that same aesthetic from the inside out. For anyone drawn to healthy, glowing skin and a sustainable approach to wellness, Hailey's routine offers a genuinely replicable blueprint.
Explore Similar Routines
Beyond her skincare and recovery gear, Hailey's nutrition centers on a few well-chosen staples, most famously the strawberry glaze smoothie she blends from strawberries, almond milk, a frozen banana and vanilla protein powder for a shake that tastes indulgent while delivering protein, fiber and antioxidants.