Hailey Bieber has turned her complexion into an aesthetic. The model and founder of the skincare brand Rhode popularized the phrase "glazed donut skin," a look built on deep hydration and a soft, wet-looking glow. Talking about the trend, she summed up the goal plainly: "I just want to look like a freshly glazed, crispy cream donut" (E! News).
What follows is an independent editorial report on the products Bieber has publicly named across interviews and beauty features. It is not an endorsement and it is not medical advice. Several of the hero products come from Rhode, the brand she founded, so she has an obvious stake in them, and we flag that honestly throughout. If you have sensitive or reactive skin, or you are weighing a prescription treatment, speak to a dermatologist first.
Her approach: glazed skin
Bieber's whole philosophy is hydration layered on hydration. She has described a routine that leans on toners and essences to prep the skin, a peptide serum, and a barrier cream to seal everything in, all pointed at that dewy finish (E! News). She is also open that she likes the mixture of skincare with makeup, favoring products she calls multi-dimensional and multi-purpose. Her nighttime benchmark is only half a joke: if she is not getting into bed looking like a glazed donut, in her telling, she is not doing it right.
She is refreshingly clear that expensive is not the point. In a W Magazine interview she said she once bought "every expensive cream and thing you can imagine," only to conclude that "there are really great, affordable options that do the same things the really expensive products do." That budget-agnostic honesty is a big part of why her routine gets copied so widely (Bustle).
Morning
Bieber keeps mornings short. "In the mornings, I will cleanse if I've done exfoliating the night before," she has said, then reaches for "a hydrating toner or essence to get the skin ready to absorb the products" (E! News). In her Vogue Beauty Secrets morning routine she cleanses with the Rhode Pineapple Refresh cleanser and preps with the Rhode Glazing Milk, a milky essence she uses morning and night and has been shown blending into her foundation for a sheer, second-skin glow (TMZ; Nylon). Glazing Milk, Pineapple Refresh, the Peptide Glazing Fluid and the Barrier Restore Cream are all from her own Rhode line.
The non-negotiable is the Rhode Peptide Glazing Fluid. "I can't go without the Peptide Glazing Fluid," she has said, applying it over toner while the skin is still a little damp so it absorbs better (E! News). On drier days she follows with the Rhode Barrier Restore Cream and then sunscreen. She does not skip SPF: she calls the EltaMD UV Daily Tinted SPF 40 her holy grail, explaining that "a lot of sunscreens make my skin break out and this one has been my holy grail" (Hello). She has also named KraveBeauty Beet The Sun SPF 40 as a daily go-to, and the Rhode Peptide Lip Treatment as a favorite finishing touch, calling out the Vanilla flavor (Marie Claire).
Night
Evenings are where she goes harder on hydration. She double cleanses, using an oil-based cleanser first to melt off makeup and SPF, followed by a gentle second wash (E! News). In her longtime documented routine that has meant the MARA Algae Enzyme Cleansing Oil and the HoliFrog Tashmoo milky wash (Grazia). She is deliberate about exfoliation and avoids harsh scrubs, having said the really sharp beads and scrubby exfoliants always felt like they stripped her skin, so she keeps it gentle (Grazia).
Her most discussed evening step is a prescription retinoid. Bieber has been candid that hers is a custom, low-strength tretinoin made for her by a dermatologist, used in a pea-sized amount over moisturizer, and that it is not always comfortable: "usually, at the two and a half week mark, I give up, because I'm breaking out and my skin is hurting," she told W Magazine. To manage it she uses the skin sandwiching method she credits to skincare expert Charlotte Palermino, hydration, then the retinoid, then more hydration (BeautyCrew). Tretinoin is prescription-only, so it is not something you can add to a cart, and it should be used only under a dermatologist's guidance. Around the eyes she has reached for the BareMinerals Ageless Phyto-Retinol eye cream, and she finishes with a rich barrier cream or a facial oil such as the Furtuna Skin Due Alberi biphase oil to lock in moisture overnight (Grazia).
The picks below point to the specific products Bieber has named. Where a product is buyable we link a search so you can compare sellers, and where it is prescription-only we do not. None of this is medical advice, and skin is individual, so patch test and check with a professional before trying something new.
Beyond the hero steps, these are other products Bieber has named over the years.
The complete list
Frequently asked questions
What is Hailey Bieber's skincare routine?
It centers on layered hydration for her glazed donut skin: cleanse, a hydrating toner or essence, the Rhode Peptide Glazing Fluid, a barrier cream, and sunscreen in the morning. At night she double cleanses and uses a custom prescription retinoid. This is an editorial report, not medical advice.
What Rhode products does Hailey Bieber use?
From the Rhode line she founded, she has named the Peptide Glazing Fluid, Barrier Restore Cream, Glazing Milk, Pineapple Refresh cleanser and the Peptide Lip Treatment. She has an obvious stake in these as the brand's founder.
What sunscreen does Hailey Bieber use?
She calls the EltaMD UV Daily Tinted SPF 40 her holy grail because it does not break her out, and she has also named KraveBeauty Beet The Sun SPF 40 as a daily option. She has said she never leaves the house in daytime without SPF.
Does Hailey Bieber use tretinoin or retinol?
Yes. She has said she uses a custom, low-strength tretinoin made for her by a dermatologist, applied in a pea-sized amount with a skin sandwiching method. Tretinoin is prescription-only and should be used under a dermatologist's care. This is not medical advice.